Estonian Trade Council with the support of Enterprise Estonia (www.eas.ee) organized Estonian wooden houses and wood structure producers Joint Marketing Project to the Republic of China on the 24th of March until the 2nd of April 2010.
Participants of the project:
RPM Group www.rpm.ee
Rakvere’s Forest Industry www.rakvereremm.ee
Viking Window www.viking.ee
Foreco Homes and Houses www.foreco.eu
The project was carried through and coordinated by Tambet Made, who has a long term business experience with China.
Marketing event took place in Guangzhou, the well-known business center in South China. Participants they visited exhibition of wood buildings, many local wood and building companies and met Guangdong’s province economic development organization’s representatives.
China’s market of wooden buildings is in the beginning of development and growth unlike in Europe. This is a historical opportunity for Estonian wooden house producers to be the first to have an access to the Chinese market and to some extent make by itself useful developments. The world’s largest wooden house builders – Canadians – have already learned that few years ago and they successfully entered to the market and promote the nature of wooden structures.
In this situation the Estonian wooden house producers have a unique opportunity for entering to the Chinese market in the beginning of the growth when the competition is easier and costs are smaller. Grandiose construction boom has reached a new quality level in China. The first signs are clearly seen – the Chinese begin to value the ecological construction materials and the wealthy middle class prefers western type personalized environment. Concrete, glass and steel are no longer the only materials and the dream apartment is no longer an apartment with little kitchen and living room on the 60-storey skyscraper’s 40th floor. Every year 9 million housing units are built in China for working and successful families. If wooden buildings succeed in winning a small part of it, then Canada’s USA’s, China’s and Europe’s wooden building companies would have a lot of business. In addition to housing also landscape construction and hybrid buildings based on wooden structures. The volume of housing construction in 2008 in China was $200 billion
The project was supported through the Enterprise Estonia’s Joint Marketing Project Fund by the European Union European Regional Development Fund.
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